VR

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials.

With the mobile application, consumers can turn their smartphone into digital compass. The simple visit becomes a treasure hunt allowing consumers to discover promotional code hidden in the store. Through the app, we can take pictures and apply the iconic symbols of the Serge Lutens brand to our photos using unique filters. The mobile app users are invited to share their pictures with Serges Lutens community on Instagram or Facebook using the hashtag #perspectivesergeslutens.

With the Occulus, customers plunge into the world of Serges Lutens brand to discover emblematic places such as The Royal Palace, Colette’s apartment, the restaurant “Le Grand Véfour” and secret place hidden in the heart of the Medina of Marrakesh.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center.

Mixing modernity and audacity, this new store creates an immersive experience for customers. Just a few steps in and they will feel like being part of fashion show. Neon lights, mirrored ceilings reflecting Dior’s muses, this new space transports the customers in the world of Peter Philips Creative and Image Director for Dior makeup.

The store features a Mix & Match video table enabling customers to try nail polish or lipstick on virtual model; a lip studio where they can play with different shades, textures or colors; Six professional makeup stations heighten the experience, offering professional services like face consultations or lash and brow styling.