Revlon acquires Elizabeth Arden

It’s a cluster era !

2016 was the year of mergers and acquisitions. From the top of my head, Shiseido obtained the license for Dolce & Gabbana Beauty, Estée Lauder acquired by Kilian and obviously there was the Coty-P&G merger. As time is passing by the market is moving towards a big fight among beauty groups. I can’t think of a fragrance brand not being part of a group. When you look at niche fragrance houses you can clearly see them being part of big beauty group in the near future. Don’t know if it’ a good thing but I would like to believe that beauty group won’t alter brands DNA.

September 2016: Revlon completed the acquisition of Elizabeth Arden. In June 2016 Revlon bought all of the outstanding shares of Elizabeth Arden (Valued at 870 Million dollars).  “The combination of two iconic companies creates a multi-brand, global beauty enterprise and tremendous opportunity for long-term growth and value creation,” said Mr. Fabian Garcia, President and Chief Executive Officer of the newly-combined company

The operating structure will remain the same. Revlon became a multi-global brands giant (Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Juicy Couture, John Varvatos, Wildfox Couture, Curve, Elizabeth Taylor, Britney Spears, Christina Aguilera, Giorgio Beverly Hills and Jennifer Aniston). The new Revlon net sales should approximate 3 billion dollars.

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