L’Oréal teamed up with Withings to create the first Smart Brush

Keep an eye on Withings

ecosysteme

If you don’t know them by now, their latest collaboration with L’Oréal will definitely catch your attention.

Cédric Hutchings and Eric Carreel founded Withings in 2008. Capitalizing on their strong expertise in the new technologies and iot (Internet of things), Withings offers a braod range of “smart” products designed to simplify your everyday life and get the control back on your health.

L’Oréal does it again

Last year L’Oréal came up with its my UV PATCH for its brand La Roche-Posay. Just a quick reminder if you missed it, this patch is connected to a mobile application providing you personalized information regarding your UV exposure.

Somewhere around mid 2017, you will be able to enjoy its brand new CES 2017 award winner “Smart Hair Coach“. L’Oréal collaborated with Withings to develop the fist smart brush and  for its brand Kerastase.

The Smart Hair Coach is no regular brush, it features:

  • Microphones that will capture your hair’s sound waves in order to spot frizziness, dryness, split ends or breakage.
  • Gyroscope analyzing your move (force and speed).
  • Accelerometer counting the strokes.
  • Vibration guiding you through your brushing.

As soon as you start using the brush, it will connect to the mobile application on your smartphone via your bluetooth.

On the mobile application you will find all the data collected from your every usage and a personalized diagnostic of your hair and recommendations (products, tutorial..) to improve the health of your hair.

With this innovation L’Oréal hopes to boost Kerastase market share and to offer a new beauty routine for its consumers.

Few questions to consider

How much will it cost?

Is it designed for any type of hair (curly/ african hair…)?

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